Privacy policy
PURE BLU SHOWER – PRIVACY POLICY
Effective Date: August 14, 2026
Last Updated: August 14, 2026
1. INTRODUCTION
Pure Blu Shower ("we", "our", "us") respects the privacy of our customers, merchants, business partners, suppliers, and website visitors.
This Privacy Policy explains how Pure Blu Shower collects, uses, stores, and protects personal and business information when you visit our website, purchase our products, communicate with us, or otherwise interact with our services.
2. COMPANY INFORMATION
| Field | Details |
|---|---|
| Brand / Trading Name | Pure Blu Shower |
| Trading Entity | Pure Blu Shower Trading |
| Business Activity | Online Retail – Shower & Water Filtration Products |
| Office Address | Office 1204, Al Shafar Tower 1, Barsha Heights (TECOM), Dubai, United Arab Emirates |
| Service Area | United Arab Emirates |
| General Email | info@pureblushower.com |
| Customer Support | support@pureblushower.com |
| Commercial Inquiries | merchants@pureblushower.com |
| Website | pureblushower.com |
3. INFORMATION WE COLLECT
Depending on how you interact with Pure Blu Shower, we may collect the following categories of information:
| Category | Examples |
|---|---|
| Identity Information | Name, company name and authorized representative information |
| Contact Information | Email address, telephone number, billing address and delivery address |
| Business Information | Company details, commercial documentation and applicable tax information |
| Order Information | Products purchased, quantities, order numbers, order history and delivery information |
| Payment Information | Payment status, transaction references and limited payment-related information provided by payment processors |
| Customer Service Information | Messages, support requests, complaints, returns and refund requests |
| RMA Information | Product photographs, videos, serial numbers, batch/lot numbers and reasons for return |
| Technical Information | IP address, browser type, device information, operating system and website interaction data |
| Marketing Information | Communication preferences and consent where applicable |
We only seek to collect information reasonably necessary for our business operations and services.
4. HOW WE USE YOUR INFORMATION
We may process collected information for purposes including:
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Processing and fulfilling orders
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Providing delivery and shipment tracking
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Communicating regarding orders and customer service requests
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Processing returns, refunds, replacements and RMA requests
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Maintaining customer and merchant accounts
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Managing commercial relationships with distributors and resellers
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Processing and verifying payments
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Preventing fraudulent or unauthorized transactions
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Maintaining and improving our website and services
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Troubleshooting technical problems
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Maintaining transaction and accounting records
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Complying with applicable UAE legal and regulatory requirements
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Protecting our customers, business, systems and legal rights
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Sending promotional or commercial communications where permitted or consented to
We do not use personal information for purposes materially unrelated to those described in this Privacy Policy without an appropriate basis.
5. PAYMENT INFORMATION
Payments may be processed through third-party payment service providers.
Pure Blu Shower does not necessarily receive or permanently store complete payment card credentials. Payment providers may independently collect and process payment information according to their own privacy and security policies.
We may retain transaction references, payment status, amounts, dates, refund information and other records necessary for accounting, customer service, fraud prevention and dispute management.
6. DATA SHARING AND DISCLOSURE
Pure Blu Shower does not sell or rent personal information.
Where reasonably necessary to provide our services, information may be shared with:
| Recipient | Purpose |
|---|---|
| Delivery & Logistics Providers | Order fulfilment and delivery throughout the UAE |
| Payment Providers | Payment authorization, processing and refunds |
| E-commerce & Technology Providers | Website hosting, order management and technical infrastructure |
| IT & Security Providers | System maintenance, security and fraud prevention |
| Professional Advisers | Accounting, legal, compliance or auditing services |
| Government / Legal Authorities | Where disclosure is legally required |
Service providers receive only the information reasonably necessary to perform their applicable services.
7. LEGAL AND REGULATORY DISCLOSURES
We may disclose information where reasonably necessary to:
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Comply with applicable law or a valid legal request
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Respond to government or regulatory authorities
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Protect Pure Blu Shower's legal rights or property
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Investigate suspected fraud or unauthorized activity
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Protect customers or other persons from potential harm
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Establish, exercise or defend legal claims
Where legally permitted, we seek to limit disclosures to information relevant to the applicable request.
8. DATA RETENTION
We retain information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, contractual and regulatory requirements.
Retention periods may vary depending on the nature of the information.
Commercial invoices, transaction records, tax documentation, return records and related records may be retained for the period required under applicable UAE laws and legitimate business requirements.
When information is no longer reasonably required, we may securely delete, anonymize or otherwise dispose of it.
9. DATA SECURITY
Pure Blu Shower uses reasonable administrative, organizational and technical safeguards intended to protect information against unauthorized access, alteration, disclosure, loss or misuse.
Measures may include:
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SSL/TLS encrypted website connections
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Restricted access to business systems
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Authentication and account access controls
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Secure storage of commercial documentation
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Appropriate access permissions
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System monitoring and security maintenance
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Controlled access to customer and transaction information
No online system or electronic transmission method can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
10. COOKIES & WEBSITE TECHNOLOGIES
Our website may use cookies and similar technologies necessary for normal website functionality.
These technologies may support:
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Shopping cart functionality
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Secure sessions
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Customer account access
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Checkout functionality
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Language and regional preferences
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Website security
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Performance measurement
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Analytics
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Remembering user preferences
Where required by applicable law, optional cookies or similar technologies will be used subject to appropriate notice or consent.
Users may also manage certain cookie settings through their browser.
Disabling essential cookies may affect website or checkout functionality.
11. ANALYTICS & E-COMMERCE SERVICES
Pure Blu Shower may use third-party technology and e-commerce services to operate, secure, analyze and improve the website.
Such providers may process limited technical information such as device type, IP address, browser information, website activity and transaction-related events.
Where third-party services independently process information, their own privacy policies may also apply.
12. MARKETING COMMUNICATIONS
Where permitted, Pure Blu Shower may send information regarding:
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New products
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Product availability
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Promotions and special offers
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Merchant updates
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Commercial opportunities
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Relevant company announcements
Recipients may request to stop receiving optional marketing communications at any time.
Operational communications concerning orders, payments, deliveries, security or customer support may still be sent when necessary.
13. YOUR PRIVACY RIGHTS
Subject to applicable law and relevant exceptions, individuals may be entitled to request:
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Access – Information regarding personal data held about them
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Correction – Correction of inaccurate or incomplete information
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Deletion – Deletion of eligible information
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Restriction – Restriction of certain processing where applicable
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Objection – Objection to certain processing activities
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Marketing Opt-Out – Removal from optional promotional communications
Some information cannot immediately be deleted where retention is necessary for legal, accounting, fraud-prevention, dispute-resolution or contractual purposes.
Privacy-related requests may be submitted to support@pureblushower.com.
14. CHILDREN'S PRIVACY
Pure Blu Shower products and commercial services are not directed toward children.
We do not knowingly seek to collect personal information directly from children through our commercial services.
If we become aware that information has been collected contrary to applicable requirements, we will take reasonable steps to address the matter.
15. INTERNATIONAL DATA PROCESSING
Some service providers used to operate our website, payment infrastructure, communications, analytics or e-commerce systems may process information outside the United Arab Emirates.
Where international processing occurs, we take reasonable steps to use reputable service providers and handle information in accordance with applicable legal requirements.
16. THIRD-PARTY LINKS
Our website may contain links to third-party websites or services.
Pure Blu Shower is not responsible for the privacy practices, security, availability or content of independent third-party websites.
Users should review the applicable privacy policies before providing information to third parties.
17. BUSINESS TRANSFERS
If Pure Blu Shower undergoes a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.
18. POLICY UPDATES
Pure Blu Shower may update this Privacy Policy periodically to reflect changes to our operations, technology, service providers, legal requirements or privacy practices.
The latest version will be published with an updated effective or revision date.
Material changes may also be communicated through the website or other appropriate channels where required.
19. CONTACT US
For privacy questions, data requests, or other inquiries regarding this Privacy Policy:
Pure Blu Shower
Pure Blu Shower Trading
Office:
Office 1204, Al Shafar Tower 1
Barsha Heights (TECOM)
Dubai, United Arab Emirates
Customer Support: support@pureblushower.com
General Inquiries: info@pureblushower.com
Commercial Inquiries: merchants@pureblushower.com
Website: pureblushower.com
Business Hours:
Monday–Saturday: 9:00 AM–8:00 PM
Sunday: 10:00 AM–6:00 PM
Effective Date: August 14, 2026
Last Updated: August 14, 2026